Social media has risen quickly as a phenomenon, and this rapid growth has pressured B2B companies to adopt social networking as a viable marketing method. LinkedIn has grown to become the de facto social network platform for B2B companies. Harness the power of LinkedIn social network platform for your B2B marketing.
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Successful B2B marketing, demand generation and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of marketing tactics, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. This document provides you an overview of the CRM tools and the deployment best practices.
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The importance of a detailed marketing plan can’t be overstated. Marketing is as important as the product or service you provide. Without marketing, prospects and customers can’t find out about you. If they don’t know about you, they can’t buy from you. This document is designed as a guide to outline your marketing plan, priorities and allocate your resources to help achieve your revenue goals.
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